Promotions/Public Relations
Press releases, newsletters, trade shows…. where do you start? How do you build a promotional and public relations program that meets your company’s goals?
Creative Concepts, LLC can assist you with building, as well as implementing, a strategy that encompasses both promotions and public relations to maximize your positive image in the community and with customers. This plan will tie in with your overall marketing strategy for a consistent look and message.
So, what is the difference between the two? Promotions are events or items that encourage involvement and action by your customers. These may be advertising specialties such as baseball caps or coffee mugs that show off your company logo or tag line. Other promotional activities might include sponsoring a sporting event, hosting a networking meeting or seminar, increasing your presence at trade shows, or even encouraging sales by offering coupons.
Public Relations, on the other hand, is the communication of your accomplishments to the media and community. The goal is to earn public appreciation. Vehicles for this communication can be press releases, trade magazine articles, newsletters and flyers.
Let us help you get the word out about your products and services to increase community awareness and customer confidence. After all, your message is your business!
