Corporate Identity

Summmit Ice Logo

Corporate Identity

R&M Mfg. Inc. Logo

Corporate Identity

Dances With Dogs Business Card

The Dances With Dogs business card is as colorful as the facility itself. It pulls in the red to yellow gradient that has become the backbone of the company's brand image. This card has curved edges, a whimsical font and the company's fun logo. The back also serves a purpose and is not a lost marketing opportunity.

“Creative Concepts suggested that our business card utilize a portrait style layout with curved the edges. It is definitely a different design and I love the way they came out.  The business card stays true to our theme of being fun and unique. Again, it can be picked out and spotted easily on a bulletin board or display rack.” 
Deb Wysocki, Owner

Corporate Identity

Creative Concepts Business Card

For so many years, only the front side of the business card was used.  This is a lost marketing opportunity.  The back side can be printed to draw attention to a product or service, promote a special offer, or to enhance corporate branding.  The Creative Concepts business cards use the back side to describe our services and to state the company tag line – The Right Strategy. The Right Image.

Corporate Identity

The Collared Scholar Business Card

The Collared Scholar business card is clean and refined.  The company's logo appears in the bottom left corner and the top incorporates the deep red color chosen to define the deep rich positive educational aspect of this business.

"The Collared Scholar business cards are both professional and elegant.  The curved line adds visual interest, as well as suggests a moving forward progression.  The most important aspect of the Collared Scholar is the fact that we use all positive training methods. I think our business cards convey a positive feel along with a logo that tends to draw the eye."
Kate Campion, CPDT

Corporate Identity

Inflex Logo

The logo represents a product that is strong and not flexible… hence the name – Inflex! This product logo further establishes the corporate branding by incorporating the same ending X design and colors. The brand presence is so strong in this piece, that people in the plastics industry can tell from looking at the logo exactly who manufactured the material.

Corporate Identity

NEX Logo

This logo incorporates letters in the company’s name. Its modern looking stroke through the X and gradient blue color creates a feeling of movement and progress.  The dark blue outline defines the edges and helps it to visually pop off light background colors.  This logo looks fabulous on crisp white letterhead!

Corporate Identity

Pawsitively Dunn Business Card

This business card utilizes two sides for maximum marketing punch. The front of the card incorporates the brand image through use of the creative logo and unique color scheme. The backside is used as a helpful reminder tool, providing a place to write down the date and time of the client’s next appointment.

"I love the way my business card came out. It looks fun, but also professional and doubles as an appointment card on the back. It was fun to watch it all come together as Creative Concepts did the design work. Great people to work with!"
Lori Dunn, Certified Pet Groomer

Corporate Identity

Quabbin Valley Letterhead & Envelope

The letterhead design is modern and edgy with the company information located in the bottom right corner, as opposed to centered across the bottom of the page. This allows for letters to have a signature area down in the left corner without covering up the address text. The logo position grabs attention and the horizontal design works well on the envelope.

“I first came to know Melissa Gardiner, the owner of Creative Concepts, when consulting for her former employer.  During that time I was able to see the professional results of her efforts with the corporation’s marketing materials and website.  When I required a new design for my own business, I was very pleased to learn that Melissa had founded Creative Concepts and I could tap into her experience and knowledge as she assisted us with the design of our marketing pieces.  The results are exactly what we had hoped for.” Darrell Weldon, Owner

Corporate Identity

Quabbin Valley Business Card

The design challenge was to have the business card act as a “mini brochure”.  Not only was it to convey the company’s contact information, but also the multiple services that the company offers.  To accomplish that goal, the back of the card was utilized.  Small blocks matching those in the logo, highlight each of the services listed.  This also links back to the company tag line and brand image.

“I was very pleased to learn that Melissa Gardiner had founded Creative Concepts and I could tap into her experience and knowledge as she assisted us with the design of our marketing pieces.  She knows how to listen to what a client is asking for and how to mold ideas into excellent creations.  It is wonderful to have someone that understands your needs and is able to work so resourcefully in accomplishing tasks.” 
Darrell Weldon, Owner

Corporate Identity

Rayflex Logo

The name itself indicates that this product has something to do with the sun! The corporate branding is present through the use of the modern ending X design and colors. The font also carries through to match the company’s other branded products. Crisp black lettering and gradient blues pop off pages with light background colors and bring in a modern feel.

Corporate Identity

Simple Pleasures Logo

Nature, calm, water, enjoyment, outdoors – are just few words that describe what comes to mind when you look at this logo, and the fish are just a bonus! The goal for this project was to design a simple logo that would work well in a variety of marketing and promotional pieces. This logo looks great on hats and clothing, as well as on printed materials. It is memorable, and brings in the colors of nature and the outdoor environment.

Corporate Identity

Argotec Stationary Set

This client requested a design that projected a modern, clean brand image. The crisp white papers work well with the colorful logo. Placement of their new tag line on the stationery pieces helps to build their brand identity and promote a product attribute.

Corporate Identity

Creative Concepts Letterhead

The stationery set for Creative Concepts works well with the company’s other marketing pieces. The corporate colors line the top of the letterhead, as well as down the side of the envelope. The traditional text layout plays nicely off the contemporary colored boxes in the design.

Corporate Identity

Dances With Dogs Logo

Dances With Dogs, a premier dog daycare business, wanted a logo design that conveyed the image of fun and whimsy. The use of line drawing cartoon like images and a fun font full filled this creative challenge.

"We tried to come up with a logo idea on our own for Dances With Dogs, but found this extremely difficult. I am so glad we found Creative Concepts to give us some direction and ultimately come up with our terrific logo! For the doggie day care, we wanted a fun logo with a cartoon dog and they had just the answer. The font that was selected works perfectly as well. The logo has become very recognizable in our community!"
Deb Wysocki, Owner

Corporate Identity

Rice Oil and Propane Letterhead

To save printing costs, this letterhead  was designed so that it could be used by all of the Rice divisions. It incorporates each address across the bottom, with the headquarters' information prominently placed in the middle of the page.  

Bleeding off the top left edge, the logo contains vibrant colors against a crisp white background.  This draws the eye upward to where the letter would begin.